Ogilvy sharpens social offering with specialist creative hire Peter Galmes plus team expansion

(Pictured L-R: Peter Galmes, Deb Rothschild, SoJung Lee, Maria Torres, Jingyi Hu)

Ogilvy Australia continues to sharpen its social capability and bolster its creative ranks, announcing Peter Galmes has joined the agency as lead social creative.

Most recently creative director at We Are Social where he worked on a range of award-winning projects for Netflix such as Queer Eye – Yass and Calling all Will Smiths, Galmes will partner with Ogilvy’s head of social Alex Watts in the new role.

Says Gavin McLeod, ECD at Ogilvy of Galmes’ hire: “Social has obviously become mainstream and we have rightly integrated it into the overall agency offering. But we still need people who care deeply about social, while providing real thought leadership to make our offering even sharper. I’m thrilled to have Pete join the team because he believes passionately in the power of socially-led ideas and has the proven ability to execute them to a world-class standard.”

Says Galmes: “Ogilvy offered the opportunity to work on some of Australia’s best brands, and the opportunity to work alongside Alex in pushing the social offering further. I am super excited to be joining a talented, diverse and dynamic team and entering the agency at a time when the creative work is best in class.”

McLeod said as part of its continued creative expansion, Ogilvy has also welcomed four new creative additions to its Agile Team. Maria Torres has joined as art director; Deb Rothschild as senior copywriter; SoJung Lee as senior designer and Jingyi Hu has joined as junior designer.

Says McLeod: “We are seeing increasing demand from our clients to integrate with and support their digital transformations. As a result, we needed to grow our Agile Team to work in scrum teams hand-in-hand with our clients to deliver innovation at pace.

“The ways in which agency creative departments work are rapidly changing and we have embraced the agile methodology with the skillsets required to power it.”

Ogilvy was recently named Campaign Asia’s Australia’s Creative Agency of the Year and Best Place to Work in APAC.