Ogilvy New York CCO Samira Ansari reveals lecture topic for Copy School next week; Only a few spots left, secure your place now

Chief Creative Officer of Ogilvy New York, Samira Ansari, Guest Lecturer for next week’s Copy School 2025, has entitled her lecture How to Sell The Big Idea Nobody Asked For.

Says Ansari: “Selling an idea nobody asked for starts with understanding your audience better than they understand themselves, it also comes from knowing your client well; having a real relationship with them, knowing their pressures, their ambitions, and what keeps them up at night. Being a creative doesn’t mean staying apart from clients; it means partnering with them. That relationship is the key that unlocks permission for the big ideas, especially the ones they never thought to ask for.”

Copy school convenor and chair, John Bevins, says: “I can think of no better topic to complement the eight crucial classes the other ten Copy School lecturers will deliver in person. It took me twenty years to discover the importance of what this year’s students will learn from Samira in her 90-minute-mid-week Zoom. And when I did learn it, I started an agency from scratch that gave me and partners, Ray Black and Ian McDonald, decades of enriching, home-grown partnerships with wonderful clients. It’s the human relationships that make great advertising, those with our audiences and our clients. And that truth — as a great uncertainty dawns — has never been more precious, or more important, for copywriters.”

Bookings for Copy School soon to close, secure your place here at copyschool.org

Check out the program for Copy School 2025 below:

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