Ogilvy changes its name to O’Gilvy – just for today

Ogilvy New Zealand got into the spirit of St Patrick’s Daytoday, changing the agency’s name from Ogilvy to O’Gilvy to honour the annualIrish holiday.

Four green billboards – created by Richard Loseby and Martin Hermans – were placed on the outside of itsbuilding wishing passers-by, ‘Happy St Patrick’s Day’. The agency’s website http://www.ogilvy.co.nz/ – /home hasbeen shaded green and the home page overtaken by a leprechaunand four leaf clovers.

Ogilvy New Zealand group head,Richard Loseby, says changing the name of one of the largest agency networks in theworld, from Ogilvy to O’Gilvy is just about having a laugh and getting into thespirit of things: “It’s a world first tooapparently. Would David Ogilvy approve do you think? I’m sure he liked a pintof Guinness as much as the next man,” he says.