Ogilvy Australia picks up two Bronze Lions in Cannes Brand Experience & Activation Lions; Clemenger BBDO Sydney scores one Bronze
The winners for the Cannes Brand Experience and Activation Lions have been announced and Ogilvy Australia has secured two Bronze Lions for KFC ‘Michelin Impossible‘ and KFC ‘Secret Menu’. Clemenger BBDO Sydney also scored a Bronze Lion for Rexona ‘Pitvertising‘.
In the Brand Experience and Activation Lions, honouring creative, comprehensive brand building through experience design, activation, immersive, retail and 360° customer engagement, 75 Lions were awarded by the jury from 2,352 entries received: 11 Gold, 19 Silver and 43 Bronze. The jury awarded two Grands Prix: ‘True Name’ for Mastercard, McCann New York, USA, the campaign that empowered transgender and nonbinary cardholders to use their True Name.
Jury president, Vicki Maguire, chief creative officer, Havas, UK, described it as a piece of work that “touches you, that hits something, that you feel before you actually comprehend it.” The second Grand Prix – the third of the week for this work – was presented to ‘Stevenage Challenge’ by DAVID, Madrid / DAVID, Miami for Burger King.
