Ogilvy Australia leads the agency pack at final shortlist round of the Australian Effie Awards
Following a rigorous round of online judging by 166 industry experts, Advertising Council Australia today announced that 87 finalists from 19 agencies on behalf of 33 clients have made it into round two of the Australian Effie Awards.
Ogilvy Australia leads the finalists tally with 14 shortlisted entries, followed by BMF Australia and Richards Rose with nine finalists apiece and The Monkeys with eight.
Both M&C Saatchi and CHEP have picked up six finalists apiece, Special has scored five and DDB Sydney and Leo Burnett Australia have picked up four each.
303 MullenLowe Perth, Dentsu Creative, The Brand Agency and AFFINITY have scored three finalists each; AJF Partnership, Clemenger BBDO, Simple and Howatson+Company have two each, whilst The Tuesday Club and Type + Pixel have one each.
Finalists will now compete for Effies, Australia’s only award program based on proven advertising effectiveness. The Effies cover 25 categories and assessed by a team of 50 senior marketers, consultants and researchers.
Says Colin Wilson-Brown, chair of judges: “I’d like to thank the first round judges for their time, insights and scrutiny. To see such a high number of finalists progress sends a strong message around the value of the work being delivered by our industry. The next round takes that further, with cases and results assessed by panels of senior marketers, providing a client perspective on how agency work is driving business performance.”
The Effie winners, Effective Agency of the Year, Effective Advertiser Award, and Grand Effie will be announced on Wednesday 19 October at Doltone House, Jones Bay Wharf.
The Effies are jointly presented by Advertising Council Australia and the Australian Association of National Advertisers (AANA) in association with Think TV. Other sponsors and supporters include Ad Standards, Google and UnLtd.
