Officeworks parts ways with AJF after nearly 10 years; appoints CHEP Network as new agency

Officeworks has announced a new partnership with CHEP Network as its new creative agency after a competitive pitch process over the past few months.

CHEP Network will work across Officeworks’ brand and retail campaigns, taking over from AJF who held the Officeworks creative account for over nine years.

Says Jessica Richmond, general manager marketing and insights, Officeworks: “With our brand and business entering a new phase of growth; while a difficult decision, we felt the time was right to refresh our creative agency. We have had a fantastic partnership with AJF for over nine years, and we are grateful for the award-winning and commercially successful work that we have been able to deliver together, and for the strong relationships with the team. We wish them well for the future.

“We were impressed with CHEP Network’s strong creative and strategic capability, coupled with their extensive infrastructure and their understanding of both brand and retail work. Their obvious passion for growth and innovation shone through in the pitch process, and we are excited to make bigger things happen together for Officeworks through this new partnership.”

Says Andrew Drougas, COO and managing director, Melbourne, CHEP Network: “We are delighted to be going into partnership with a great Australian brand in Officeworks. We look forward to applying the full force of the CHEP Network to make the sort of work that will help to grow the Officeworks business even further.”

Says Susan Bird, head of account management, AJF: “AJF is very proud of the successful partnership we had with Officeworks for almost 10 years. We shared many great achievements including significant lifts in brand health, strong effective campaigns that delivered 10 Effies and an IPA award. We wish Officeworks all the best for the future and we look forward to seeing the team continue to make bigger things happen.”