OFFICEWORKS CHRISTMAS CAMPAIGN THROUGH THE LENS OF MERV PHOTOGRAPHER CHRISTOPHER IRELAND

Drawing inspiration from his own beginnings with a Polaroid camera, Christopher Ireland’s latest work for Officeworks captures the magic of creativity and connection. Developed by CHEP Melbourne and directed by Dom Meehan, the campaign follows a young woman as she embarks on her own creative journey. Gifted a Polaroid camera at Christmas, she captures moments that ultimately become a heartfelt gift.

For Ireland, this project resonates deeply, aligning with his passion for crafting images that evoke nostalgia, human connection, and emotional authenticity.

“This campaign gave me the opportunity to do what I love—capturing moments that feel genuine and timeless,” says Ireland.

Ireland’s approach to storytelling continues to move viewers, blending personal history with universal themes of discovery and connection. The work serves as a reminder of photography’s unique ability to inspire and bring people closer together, one frame at a time.

Executive Creative Director: Tian Murphy
Art Directors: James Coumans / Rowan Marshcroft
Copywriter: Cam Watson
Executive Producer: Jen Livingston
Account Director: Hayley Kroon
Dom Meehan @ The Producers

View more of Christopher Ireland’s work.
For all enquiries contact Tim Berriman: tim@mervmakes.com
www.mervmakes.com