Oddfellows launches the AZOR razor in Australia
March 31 2010, 10:26 am | | 7 Comments
The AZOR claims to be a new and very different razor, which is coming on to the market, helped by a new campaign via Oddfellows, Sydney.
The King of Shaves brand has been on the shelf since 2000 in Australia. The products to date have been a range of shaving gels and shaving oils.
Says Wayne Maloney, ECD at Oddfellows: “It’s great to work on a real challenger brand. These guys are taking on the big boys: Gillette and Schick. And all they seem to be doing is charging more money for more blades, which I think people are getting tired of. The AZOR has given us the opportunity to do the FAQ your Shaving Routine campaign, and really challenge people’s entrenched habits.”
7 Comments
This has better type:
http://www.aliveasart.com/wp-content/uploads/2009/04/76604-thumb.jpg
Why do agencies PR their work when it’s shit? What’s the point?!
Well I suppose they didn’t think it was shit. Other than that who knows.
Who are these people anyway? Oddfellows? Sounds like a halfway house.
Call me crazy, but I like it. It’s a breath of fresh air compared to seeing Roger Federer’s smug face.
@3:06
Roger’s a saint! A SAINT, YOU HEAR ME?!!
I’m so over seeing the whole ‘type becomes visual’ in ads. It’s been done to death, and it seems like no-ones picked up on how boring it is.
Call me skeptical, but is this the death knell of proper copywriting?
Yep, this’ll have Gillette & Schick running scared.