Obrigado, Pelé

While all of Brazil cheers on its heroes at the World Cup, Young & Rubicam Brazil wondered what it would be like if they could fulfill the dream of Pelé, the greatest player ever. What is Pelé’s dream? Scoring his final goal for Brazil. Exclusively for the internet, the agency created the short film “1284”,  for Vivo, the leader in Brazilian mobile telecommunication and official national team sponsor. The film is one tribute from Vivo to Pelé. It brings the King Pelé back on the field playing against the arch-rival Argentina. It is a masterpiece produced by Fernando Meirelles, the Brazilian oscar nominated film-maker (“City of God” and ‘Blindness’).

Vivo invested in a multidisciplinary communication platform to connectfans and provide informative content on the World Cup. The new film wasformally launched today as part of the huge campaign I Live the Brazilian Team,developed by the agency in partnership with Energy. The multimediaplataform with exclusive content and providing fans, bloggers andjournalists the most up-to-date information, exclusive content andeagerly anticipated news, photos and videos from the World Cupbackstage. So far, in only two months, the portal has over 170,000registered participants and 3 million visits. It also helps fansconnect through the most popular social networks (Twitter, Orkut,Facebook, Flickr, YouTube) and allows them to express their  opinionsto the registered participants and the entire web universe.