OBM brings Faulding Probiotics back to life

January 12 2011, 12:25 am | BY Lynchy | 12 Comments

Screen shot 2011-01-12 at 12.22.59 AM.jpgOBM Advertising, Melbourne was tasked by Symbion Pharmacy Services to take Faulding Probiotics from its conventional traditions to broaden its appeal.

The campaign launches on Sunday January 16th with a TVC in SA. It will then rollout in WA, followed by the other states by mid-year. A print campaign, point of sale, and a Faulding specific website will also launch, carrying the new tagline and branding.

VIEW THE COMMERCIAL (click on showreel, then Faulding)

Faulding national marketing manager, Lisa Roberton, says that Faulding wanted a fresh, inspirational campaign to signify a new era for the brand: “The new campaign for Faulding Probiotics is not only about injecting new life into our brand, but it’s also about engaging our consumers. We wanted a simple campaign, where the viewer would want to place themselves in the picture, and our advertising agency, OBM, has achieved just that.”

 

Screen shot 2011-01-12 at 12.22.47 AM.jpgIt signals the first association between OBM and a pharmaceutical company.

 

“This is an exciting relationship for OBM. We’re not a traditional pharmaceutical agency, which appealed to Faulding as they wanted a fresh, new approach to their advertising,” says OBM managing director, Danielle Moeller.

 

Owned by Symbion Pharmacy Services, Faulding started in Adelaide in 1845 and has grown to become one of Australia’s most successful privately owned companies and operates Australia-wide. Other products in the Faulding stable include Joint & Muscle Spray and Cream, and Heart Health.

 

Screen shot 2011-01-12 at 12.36.13 AM.jpgCampaign credits:

The ‘Healthy on the Inside’ ad was developed at OBM Advertising by creative director Chrissie Feagins, art director Ben Crockett, senior copywriter Tim Shaw, production manager Anna Mulvany, account director/strategy Zora Artis, account manager Jacque Koutoumas working with Symbion Pharmacy business unit director Oskar Hakansson, national marketing manager Lisa Roberton, and product manager Amy Lange.

Filming was shot by director of photography Marin Johnson and directed by Christian Morris via Imagenation, Melbourne, with producer Mick Perry. Post production and animation was done at Imagenation and Big Ears (audio).