Oatly calls on Australians to support their local oat dealers in its newly launched campaign

September 5 2024, 9:53 am | BY Ricki Green | 4 Comments
Oatly calls on Australians to support their local oat dealers in its newly launched campaign

Oatly has today called on Australians to “Support their Local Oat Dealers” in the oat drink company’s latest campaign.

 

Born out of Oatly’s desire to support local cafes and baristas, whilst also helping consumers in these tough economic times, the “Support Your Local Oat Dealer” campaign shines a spotlight on some of the best cafes and baristas Melbourne and Sydney have to offer.

The brand has also created a fun, tongue very firmly in oat filled cheek, 1800-OATFIX hotline for consumers. This piss take of the standard 1800 numbers, offers customers the opportunity to hear oats mooing, leave a message or, for one week only, redeem a code for a free coffee at participating local Oat Dealers cafes.

Oatly calls on Australians to support their local oat dealers in its newly launched campaign

Says Hazelle Klønhammer, brand director APAC: “Our idea is riff on urban vernacular and literally call out individual local Aussie baristas, or Oat Dealers if you will, and the cafes they work at, by name, image, and cafe address on their own posters and plaster them across Melbourne and Sydney.

“Rather than spend our marketing budget entertaining people with our usual Oatly advertising, we’ve chosen to help the community, by shining a spotlight on the cafes and their baristas to help support their business by driving consumers directly to their cafes. And to help consumers, by surprising them with a free coffee.”

Oatly calls on Australians to support their local oat dealers in its newly launched campaign

You can pick up your free Oatly Coffee at a participating Oat Dealer Cafe from 16th – 22nd September 2024. Free coffees are limited, so first come first served.

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Oatly
Hazelle Klønhammer, Brand Director APAC
Lars Elfman, Global Design Director
Carlos Furnari, Creative Director
Ramon Rodriguez, Designer
Paul Hermes, Photographer
Antje Dittman, Creative Project Lead
Patrick Danroth, Production Manager
Magda Szmilewska, Media Manager
Kerene Lo, Brand Lead APAC
Lucy Lamming, PR Manager APAC
Media Agencies: Billups and Jelly Fish
Hugh McDonnell, Event Photographer