NZ insurer AA Insurance launches new brand campaign and 90sec TV spot via Special Group
New Zealand insurer, AA Insurance has launched its major new brand campaign which aired on Sunday night with a 90sec TVC via Special Group.
The campaign, directed by Special Problems through The Sweet Shop, features a world of wrongs put right – from the small to the large, the important to the downright annoying. It embodies what insurance is there for: putting things right.
It’s part of a multi media campaign that spans TV, digital, DR, outdoor and radio.
Says Richard Park, head of marketing for AA Insurance: “This campaign brings to life the fact we genuinely care to get things sorted for our customers. It’s the result of talking to our customers to find out how insurance is 
important to them, and how AA Insurance has come through when they’ve needed us most.”
Says Hilary Cootes, Special Group general manager: “AA Insurance is an outstanding organisation: smart, forward thinking and genuinely nice to work with. This is the first part of what we 
believe will be a hugely successful campaign for them.”
The campaign is Special Group’s first work for AA Insurance after an extensive brand research and review project.
Brand: AA Insurance
Head of Marketing – Richard Park
Brand & Communications 
Manager – Melodie Vickars
Marketing Representative – Andrew Davidson
Brand & Sponsorship Specialist – Joshua Thomson
Agency: Special Group
General Manager – Hilary Cootes
Creative Director – Rob Jack
Creative Director – Tony Bradbourne
Account Manager – Nicola Winslade
Creative – Kim Fraser
Creative – Oriel Davis-Lyons
Creative – Richard Maddocks
Head of Production: Nigel Sutton
Agency Producer: Mahsa Willis
Production Company: The Sweet Shop – Special Problems
Director – Special Problems (Cam Hooper and Joel Kefali)
Producer – Larisa Tiffin
Director of Photography – Cam Hooper, Andrew Stroud, Crighton Bone and Ari Wegner
Editor – Cam Hooper and Julian Currin
Post Production – Special Problems
Audio – Franklin Road
Music – Peter van der Fluit / Liquid Studios
1 Comment
Bought the pitch video, did they.