NYF International Advertising Awards to honor legendary advertising executive Keith Reinhard with 2011 Lifetime Achievement Award
New York Festivals® International Advertising Awards will honor legendary advertising executive Keith Reinhard, Chairman Emeritus of DDB Worldwide, with the prestigious NYF Lifetime Achievement Award. Mr. Reinhard will be presented the award on Thursday, May 5th at the 2011 International Advertising Award’s New York Show, recognizing the World’s Best Advertising™.
The show takes place in New York City on May 4th & 5th. The NYF Lifetime Achievement Award recognizes prominent industry leaders whose accomplishments and contributions have advanced the field of advertising and made a lasting impression on the creative community.
“I’m very honored by this recognition, especially because it comes froma festival that bears the name of the city I believe to be the world’scenter of culture and creativity–a city I’m proud to call home.” -Keith Reinhard, Chairman Emeritus, – DDB Worldwide Keith Reinhard is Chairman Emeritus of DDB Worldwide, which ranks amongthe world’s largest and most creative advertising agency networks, with200 offices in 90 countries.
During his days as a working creative, Keith was responsible forMcDonald’s “You Deserve a Break Today” and for the Big Mac tonguetwister,”Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions–on asesame seed bun,” as well as State Farm’s long running theme, “JustLike a Good Neighbor, State Farm Is There.”
In 1986, Keith was one of the architects of the advertising industry’sfirst and only three-way merger, creating Omnicom, which today ranks asone of the world’s largest advertising and marketing services holdingcompany. Concurrent with the creation of Omnicom, Keith accomplishedthe merger of Doyle Dane Bernbach and Needham Harper Worldwide tocreate the present network, DDB Worldwide. Under Keith’s fifteen-yeartenure as Chairman and CEO, DDB produced award-winning work for a longlist of blue-chip clients, including Anheuser-Busch, Volkswagen,McDonald’s, Diesel, Philips Electronics, and many more.
Keith is member of the Advertising Hall of Fame, and Advertising Agehas referred to him as the advertising industry’s “soft-spokenvisionary.” In 1999, he was named by Advertising Age as one of thetop 100 industry influentials in advertising history.
“Keith Reinhard is the reason I joined DDB. He is the personificationof the magic that made DDB so special and so different throughout thelast decades,” said Amir Kassaei, Chief Creative Officer – DDBWorldwide. “But he is more than that. He is the best proof that youcan be a charismatic and visionary leader by being a great human beingwho lives every day the principles of humanity and creativity.”
The 2011 NYF International Advertising Awards, honoring the World’sBest Advertising™ will take place on May 4th and 5th at Skylight Westin New York City. This two-day celebration will feature keynotespeakers, including a presentation entitled “Creativity Whatever!” byKeith Reinhard. In addition, there will be creative panel discussions,screenings, and gallery exhibits, as well as the presentation of theNYF Lifetime Achievement Award and 2011 NYF Advertising Awards winners.