Clemenger BBDO Melbourne and Whybin\TBWA Sydney lead Aussie agency pack with two World Gold Medals each at New York Festivals; OZ second to Germany on Gold World Medals tally
May 4 2012, 11:15 am | | 10 Comments
Clemenger BBDO, Melbourne and Whybin\TBWA Sydney have both won two World Gold Medals at the New York Festivals, awarded tonight in New York.
Clems won for NAB ‘Break Up’, one in the Integrated / Mixed Media category, the other in the Avant Garde: Experiental Advertising; while Whybin’s scored for The Pedigree Adoption Drive, one in the PR / Brand Communications category, the other in Marketing Effectiveness / Use of Medium.
The Monkeys, Sydney scored a World Gold Medal for the IKEA ‘Holidays’ radio spot in the Radio Commercials category; Naked Communications / Photoplay Films won a World Gold Medal for TAC ‘Speedkills’ in the Avant Garde / Online Advertising category; and The Glue Society won for Direction in the Art / Technique / Technology: Commercials category.
- The NYF 2012 Executive Jury and Grand Jury awarded a total of 43 Gold World Medals, 64 Silver, and 69 Bronze in this year’s competition. In addition, 83 Finalist Certificates were awarded.
James McGrath (above), Creative Chairman Clemenger BBDO, represented Australia on the NY Festivals Grand Jury in New York and collected the agency’s two World Gold Medals at the awards presentation.
- GOLD WORLD MEDAL
- Company: Whybin\TBWA\Tequila, Sydney
- Company: Whybin\TBWA\Tequila, Sydney
- Company: Naked Communications / Photoplay Films
- Award: Gold World Medal
- Brand: Transport Accident Commission (TAC) Transport Accident Commission (TAC)
- Title: Speedkills
- Country: Australia
- Competition: AVANT-GARDE: Online Advertising
- Category: Social Network
- Company: The Monkeys, Sydney
- Company: The Glue Society
- Award: Gold World Medal
- Brand: Doritos UK
- Title: Dip Desperado
- Country: Australia
- Competition: ART / TECHNIQUE / TECHNOLOGY: Commercials
- Category: Direction
SILVER WORLD MEDAL
Company: DDB New Zealand
Award: Silver World Medal
Brand: SKY Television / MySKY
- Title: 60 Things in 60 Seconds
- Country: New Zealand
- Competition: COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Products & Services
- Category: Entertainment Promotion
- Company: Leo Burnett Sydney
- Award: Silver World Medal
- Brand: Diageo / Bundaberg Rum
- Title: Watermark
- Country: Australia
- Competition: INTEGRATED MIXED MEDIA: Products & Services
- Category: Beverages: Alcoholic
- Company: Leo Burnett Sydney
- Award: Silver World Medal
- Brand: WWF / Earth Hour
- Title: Moths
- Country: Australia
- Competition: PUBLIC SERVICE ANNOUNCEMENTS: Commercials
- Category: Environmental Issues
- Company: Leo Burnett Sydney
- Award: Silver World Medal
- Brand: Leo Burnett
- Title: Apple Box
- Country: Australia
- Competition: ART / TECHNIQUE / TECHNOLOGY: Package Design
- Category: Illustration
- Company: Leo Burnett Sydney
- Award: Silver World Medal
- Brand: Leo Burnett
- Title: Apple Box
- Country: Australia
- Competition: DESIGN: Company Identity
- Category: Brand Identity / Logos / Stationery
- Company: Alt.vfx
- Award: Bronze World Medal
- Brand: LION
- Title: Nocturnal Migration
- Country: Australia
- Competition: ART / TECHNIQUE / TECHNOLOGY: Commercials
- Category: Special Effects
BRONZE WORLD MEDAL
- Company: Whybin\TBWA\Tequila, Sydney
- Company: Whybin\TBWA\Tequila, Sydney
- Company: Leo Burnett Sydney
- Award: Bronze World Medal
- Brand: Australian Bureau of Statistics/Census
- Title: Spotlight
- Country: Australia
- Competition: DESIGN: Online
- Category: Public Service / Non-profit
- Company: The Campaign Palace, Sydney
- Company: Clemenger BBDO Melbourne
- Award: Bronze World Medal
- Brand: National Australia Bank
- Title: Break Up
- Country: Australia
- Competition: PUBLIC RELATIONS / BRAND COMMUNICATIONS: Products & Services
- Category: Financial / Investment Services
10 Comments
So pedigree adoption and doggelganger by colenso were exactly the same idea for the same client at around the same time. Who was first and why isn’t doggelagnegr winning stuff too?
Flying the Aussie flag…well done all
Well I guess Clems will have to devise a new NAB campaign after the PR drubbing they received this week for behaving like a typical bank.
Why are we awarding the NAB campaign? I have never witnessed a campaign so out of touch with public opinion. And lets not forget thats who we make the ads for, not ourselves.
In this case though it is the integrated campaign they have won for not just the app.
Actually just reading it is also the app as well.
So double win I guess.
Where’s the PR blurb for the second ad in Clem Melb’s delightful Tetley’s campaign featuring Ant Philips’ doppleganger? Why has it disappeared from the Blog? Was it getting an almighty (and well-deserved) kicking?
@Pip.
The Nab campaign also won gold in all the effectiveness awards as well. Which means it got results. Which means customers and the public were on board.
You’re not honestly that naive are you? Just because something won an effectiveness award doesn’t mean it was actually effective. Welcome to advertising 2012 – where it’s all about the case study and you can lie through your teeth to get across the result you want. It’s taken as read. Nobody really believes that the NAB ‘changed the public’s perception of it in a single day’. Of course they didn’t. It’s a great idea, but it’s true effectiveness is probably somewhere between not at all and what they put in the case study.
Pip, do you live under a rock?
Did any campaign last year better capture the public sentiment? All banks are bastards, they don’t care about customers, they are all in collusion etc. etc.
As per the above post I suggest you take a look at the campaign results. Moron.
Public’s perception of NAB before break-up: Arseholes.
Public perception afterwards- Arseholes.
All 4 banks consistently make record profits- it’s got nothing to do with advertising and everything to do with Australia’s economy is buoyant, it’s a complete pain to change banks because they’re never open when you’re not at work and many Aussies have shares in banks so they want record profits while whinging about being ripped off!
If we were to go with results, then seeing as CommBank, Westpac and ANZ all make bigger profits than NAB, then surely their campaigns should win effectiveness awards!