Nuttelex appoints digital agency Sod
Award-winning digital agency Sod has announced Nuttelex, Australia’s iconic plant-based spread brand, as its newest client. This partnership marks another significant milestone in Sod’s ongoing mission to deliver innovative and inclusive digital solutions for premium consumer brands.
For over 90 years, Nuttelex has been leading the way in creating healthy, plant-based alternatives, offering consumers a cholesterol-free, dairy-free, and additive-free range of spreads. As the brand continues to grow and expand its range and reach both locally and internationally, Nuttelex is set to further strengthen its digital presence with Sod’s expertise in crafting engaging online experiences.
Sod will play a key role in helping Nuttelex showcase its products in an innovative and accessible way. The agency’s approach will focus on creating a seamless digital experience with a mobile-first, responsive design that ensures Nuttelex’s growing product range is presented engagingly across all devices. The design will also prioritise inclusivity, with a user experience built to cater to a broad audience.
Simon Blangiardo, Co-Founder of Sod, shared his excitement about working with the iconic Australian brand with such a rich history: “Nuttelex is more than just a household name. It’s an iconic Australian brand that has championed plant-based products for nearly a century. We share the same passion for innovation and quality, and we’re excited to help bring the story to life in fresh and engaging ways.
“Our goal is to strengthen Nuttelex’s connection with loyal fans while also capturing the attention of new audiences looking for plant-based alternatives they can trust.
Nuttelex’s GM Marketing, Lucila Braga, expressed their enthusiasm for the partnership: “Nuttelex has always taken pride in our plant-based heritage, and partnering with Sod is a fantastic opportunity to share our story with an even wider audience. With their digital expertise, we’ll showcase our dedication to quality in a way that’s both visually engaging and accessible for everyone.”