Nunn Media hires Michelle Miroforidis as head of strategy and Elise Dearden as planning director

One of Australia’s largest independent media agencies Nunn Media is strengthening its strategic and planning capabilities in Sydney with the appointment of Michelle Miroforidis as head of strategy and Elise Dearden as planning director.

The new hires come at a time of significant momentum for the agency, following a series of new business wins, including SunRice and Neilson Financial Services, with more soon to be announced.

True media excellence comes from ensuring the right person, right place, and right message fundamentals are applied across a complex customer journey. Miroforidis and Dearden bring deep expertise in this space, further strengthening the agency’s ability to drive meaningful brand connections and business growth for clients.

With integrated experience across communications strategy, media and connections planning, Miroforidis is a seasoned strategist who understands the power of blending paid, owned, earned, and shared channels. Her career includes stints at Australia’s leading strategic agencies, including Naked, UM, Diageo Connect by Publicis, as well as in-house brand and creative agency roles.

Joining in the newly created role of planning director, Dearden brings years of experience across both London and Sydney at OMD, Spark Foundry, and Initiative, leading planning efforts for some of the country’s most recognisable brands, including McDonald’s, Coca-Cola and HCF. Her expertise in designing insight-driven and integrated communication strategies will be instrumental in delivering impactful outcomes for clients.

Says Chris Walton, managing director of Nunn Media Sydney: “Since joining us, Michelle and Elise have already begun to make a huge impact with our clients. Their strategic acumen and deep understanding of media dynamics have helped elevate our approach, delivering sharper insights and more effective planning. Beyond that, their energy and leadership have enriched our agency culture. We’re thrilled to have them as part of the team.”

Says Miroforidis: “I’m thrilled to be partnering with Chris, Elise and the team as we usher in a new and exciting era for Nunn.”

Adds Dearden: “There’s a lot of momentum at Nunn Media right now, and I’m excited to be joining at such a pivotal time and I’m looking forward to working with a talented team to deliver great results.”

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