Nunn Media acquires digital agency Indago
One of Australia’s largest independent media agencies Nunn Media has announced today it has acquired award-winning Sydney-based firm Indago Digital, creating the nation’s foremost outcomes-focussed digital marketing organisation.
Indago Digital, which works with a list of leading international brands and Australian companies, including Travelex, ADT Security and Hays Recruitment, will be integrated into Alley Group, Nunn’s existing Sydney-headquartered global digital agency.
The acquisition takes Alley to an employee base of 65 people in Australia and reaffirms it as the nation’s leading digital conversion company. Indago will integrate its digital media, enterprise SEO, data, web development and analytics services. Alley clients include Tinder, JB Hi-Fi, Seafolly, Netgear and Wilson.
Gary Nissim (above left), Managing Director of Indago, will become the CEO of Alley Australia effective immediately, working with both the local and global leadership team, including Di Sandhu, the recently appointed general manager of Alley Melbourne.
Matt Nunn (above right), CEO and founder of Nunn Media, said he was excited by the prospect of combining the two entities: “Nunn Media has had an exceptional few years in terms of its commercial performance, capability enhancements, and the people it’s attracting as part of a strong growth trajectory.
“With digital marketing currently representing 70 per cent of revenue, Nunn’s acquisition and product strategy remains focussed on new and complementary capabilities to our brands, with an emphasis on digital media, technical web development, data, and analytics. Indago, therefore, is a perfect fit for us.
“Data is a client’s most powerful asset, so integration of Indago’s proprietary products and methodology will further accelerate Alley and Nunn’s data and analytics capabilities.
“I have known and respected Gary and the Indago business for a number of years and can confidently say that he is an exceptional leader and thinker. His team brings a unique set of capabilities to our group and we are delighted to be working together.”
Nick Lavidge, Alley Group’s United States of America-based global CEO, added that Alley was founded on the belief that when organisations spend money on marketing they should make money on marketing, and Indago shares that return-on-investment philosophy.