Nudie sends SOS message from nudist beach
This morning leading fruit juice brand nudie, via PR shop Magnum PR, created a huge SOS sign in the sand from one of Sydney’s famous nudist beaches, Obelisk Beach, sending the message to Australians in light of new research revealing more than half the nation is dehydrated (52%).
Visible from the air, nudie’s giant 40m long SOS spelled out the word ‘THIRSTY?’ in 750 green coconuts and coincided with the launch of their new product range, nudie coconut water, which hits shelves this week.
Labelled the new ‘super drink,’ hype for coconut water has already swept overseas markets thanks to a bunch of high profile celebrity fans such as Madonna and Demi Moore. And now the coconut craze is set to hit Australia with nudie being the first to launch a widely available, bottled version.
With brands in the US claiming that it has natural hydrating powers three times faster than sports drinks and numerous other health benefits, nudie feels coconut water could be just the solution for Aussies who aren’t drinking enough water.
According to the new study, 64% of us aren’t getting anywhere near the recommended eight glasses of water a day and 59% of people would drink more water or other hydrating fluids if it tasted better.
12 Comments
this is an ad?
no, this is the biggest pile of crap i’ve ever seen.
nudie always reminded me of innocent, from the uk. here’s what innocent’s founder says about nudie on their blog:
http://innocentdrinks.typepad.com/innocent_drinks/2006/12/slight_copy.html
nothing to do with this coconut stunt though. just sayin’, is all.
A wank. On a nudist beach. isn’t that illegal?
And weren’t the press all over this all day? I couldn’t pick up a paper, log onto SMH or watch the news without this being thrust in my face.
They love hairy coconuts at obelisk.
For those who can’t be bothered to read the rest of that blog (I did, I read too much), here’s the bit about Nudie from the Innocent guys:
The story with Nudie is a bit more than ‘influenced’. A few years ago a man called Tim came over from Australia to talk to us about obtaining the license to run the innocent business in Oz. We were pretty excited – he seemed like a nice chap – so we started talking to Tim. He spent quite a bit of time at Fruit Towers getting to know us and the business.
After a while we had all of the legal papers drawn up, ready for Tim to become innocent. We were happy for him to carry on our good work on the other side of the world. But right at the last minute, Tim had a change of heart, decided not to sign and disappeared back off to Sydney.
Much to our surprise, a few months later a smoothie company called Nudie appeared in Australia. There were a few similarities to innocent. Things looked familiar. And the man behind Nudie? Why, Tim of course.
We learned our lesson.
I don’t get this. What is the relevance between dehydration and nudity?
Feels like a waste of time. ‘Visible from the air’ – does that mean anyone actually saw it? Did this stunt make it into any mainstream media?
Could have at least given the coconut gatherers a credit.
Funny this coincides with Mosman council wanting to ban nudity on Obelisk beach as they’ve found that it’s becoming a gay beat and a scene of “lewd behaviour in public”
Another ad made by ad wankers specifically for ad wankers that no-one else cares about.
If an ad is created by a creative in a cubicle and no-one else sees it, is it an ad?
Not that I give a toss, but Tim sold out of the business a while ago and made a killing. He is known as one of Australia’s top entrepreneurs, so who’s laughing?
There’s only one smoothie flavour they drink on that beach.
I don’t want male genitalia shoved down my throat.