NSW Government launches new ‘Let’s do this’ vaccination campaign via Ogilvy Sydney
The NSW Government has launched the next phase of its statewide COVID-19 advertising campaign, developed by Ogilvy Sydney, aimed at encouraging people across NSW to get vaccinated.
Minister for digital and customer service Victor Dominello said the ‘Let’s Do This’ campaign is designed to encourage people to get their COVID-19 vaccinations so we can all get back to doing the things we love: “NSW has done it tough over the last 18 months but we can’t lose sight of what we’re all aiming for, which is to open the state back up again.
“This ad hopes to capture what we’re working towards and the importance vaccinations play in that recovery.”
The campaign will include metropolitan and regional television and newspapers, as well as radio, digital, social media and out of home advertising across NSW from Sunday 29 August with material translated into 19 languages and adapted for Aboriginal media channels.
Says Dominello: “NSW recently passed six and a half million vaccinations and it’s vital we keep this momentum going.
“Vaccinations don’t just protect ourselves, our family, our friends and our community – they will get us back doing the things we love to do.
“Anyone that is yet to make a booking for their first vaccination can get online and book an appointment.”
COVID-19 vaccines are free for everyone in Australia regardless of Medicare or visa status and are available to book at more than 2,000 locations in NSW including GPs, pharmacies, and NSW Health vaccination clinics.
Client: NSW Government
Creative Agency: Ogilvy
Director: Dylan Harrison
Multicultural Communications Agency: Etcom
Aboriginal & Torres Strait Islander Communications & Media Agency: 33 Creative
Media Agency: UM
Research & Insights Agency: FiftyFive5
Social Media Agency: Hello Social
16 Comments
lets not and say we did.
slapped together when they realised that the first campaign didn’t work?
yikes. This one is bad and lacks any authenticity.
What a joke this gruberment is. It is actually illegal to advertise a non TGA approved drug. I hope this gruberment really get whats coming to them.
Let’s do this.
It’s a start.
Sadly most government ad campaigns are just a waste of taxpayers dollars. Another example.
Yes- At the next election!
Makes we want to shove knitting needles in my ears. Hot Damn, that is a poor choice for a VO. Mood video is ok though. I guess.
“Let’s do it”
Last words of Gary Gilmore before he was executed
This is the best they have got? What an embarrassment.
Is this a film promoting Getty or NSW government?
Talk about using existing footage from stock.
If people believe that we will get back to doing what we used to class as the norm because of the ‘Jab’ they are sadly mistaken. Shame on the Govt for getting us further into debt by stupidity.
So we can open up, catch the virus, spread it and get locked down again… Because the vaccines don’t stop it!
https://www.youtube.com/watch?v=LUv3lYlsj6A
This one? https://brandnewtube.com/watch/gladys-berejiklian-takes-over-the-world_Cd2UCIuoZTXUKdk.html
The midnight version is way funnier. Comic genius!