NRMA Insurance promotes portable contents option in new campaign via Whybin\TBWA
NRMA Insurance, via agency Whybin\TBWA\Tequila, Sydney, has unveiled its new campaign to promote Home Insurance, specifically the portable contents option available.
With Australians’ ever increasing enthusiasm for the latest gadgets, many are taking more portable items out of their homes than ever before e.g. laptops, cameras, mobile phones, tablet computers, bikes, sports gear, jewellery etc.
According to NRMA research, not having to list items to have them covered outside the home appealed very highly to Australian consumers. This campaign highlights that with the Portable Contents Option on NRMA Home Insurance, you don’t have to list your portable items that are under $10,000 to ensure they’re covered.
The key visual device used throughout the campaign is that some of the items featured turn into blue versions of themselves to symbolise that they have been lost, broken or stolen. The campaign brings to life NRMA Insurance research into the amount of portable valuables that are lost, damaged or stolen each year.
The lead media is television with 45″, 30″ and 15″ spots; Outdoor – street furniture and Westfield shopping centre media; Online display; Print; Interactive activation and retail promotion later in the campaign that gives NSW residents a chance to win various prizes; Launch of NRMA Insurance Youtube channel with additional campaign material
Creative agency: Whybin\TBWA\Tequila, Sydney
Production Company: Luscious International
Director: Sam Bryant
Media Agency: Mediacom
9 Comments
There’s an interesting idea buried amongst all those cuts.
The insight is much better than the execution. It’s boring.
Simple and clear – looks cool. Likey
Can we please acknowledge that any campaign with “(blank) the Difference” is getting a little long in the tooth?
It’s a fail.
watched it twice, it’s terrible.
Music, visual effects, performance, everything.
So THAT’S where my stolen guitars ended up!
Seriously, this is a pretty lame effort.
All i’m seeing is blue tron style cgi laid out like a grave yard. Why blue? I like the idea of having an ebay graveyard as that’s where most stolen shit ends up. Also why does the bike change? it improves when it’s stolen.
I think there’s an idea in there somewhere but fuck i’m no Einstein but if I dont get it the average aussie westfield goer certainly wont.
In summary a steaming turd.
what is the name of the song they play?