NRMA insurance launches third instalment in its repositioning campaign via M&C Saatchi, Sydney

M&C Saatchi has shown how car insurance can be NRMADE BETTER in the third instalment of its repositioning campaign for the nation’s largest insurer.

The campaign, that has rolled out on TV, Radio, Digital and Social, takes a light-hearted approach to the fact that with NRMA Insurance you are covered for anyone who drives your car.

WATCH THE SPOT

The TV spot features a man struggling to start his car on a suburban street when he is then offered help from a passerby.

The owner steps out of his car to give it a push while the helper drives. This leads to a moment of panic, as the helper appears to help himself and drive away with the car before a happy resolution.

Says Ben Welsh, executive creative director, M&C Saatchi: “Things always seem better when you’re smiling, especially car insurance when you have the level of cover NRMA Insurance offers. So our aim was to deliver the new NRMA Insurance attitude of ‘Better’ with a smile.”

M&C Saatchi was appointed by NRMA Insurance, SGIC and SGIO last April and followed with the launch of the NRMADE BETTER big brand platform.

It quickly backed up the launch with a campaign that featured a gang of burglar possums to promote NRMA Home Buildings and Contents Insurance.