NRMA Insurance relaunches its ‘My car is your car’ campaign in Qld via Whybin\TBWA\Tequila
On Sunday NRMA Insurance, via Whybin\TBWA\Tequila, Sydney, re-launched a new version of its ‘My Car is Your Car’ campaign in Queensland, featuring Shane Webcke.
The TV creative features Shane Webcke, media personality and ex-Broncos player, who is given a car on the condition that he shares it with a whole lot of Queenslanders. Dramatising that anyone can drive the car, Shane’s car is skinned with photos of hundreds of people he could share his car with.
Shane will also be stopping at key sites to meet fans and his whereabouts will be published on nrmaqld.com.au, as well as campaign videos. There is also a Facebook page where people can win prizes.
My Car is Your Car is an activation-based campaign that brings to life the fact that NRMA Insurance covers anyone who drives your car, even if you don’t name them on the policy.
The lead medium is TV and is supported by outdoor, radio, online and print.
1 Comment
Webcke is suprisingly good on camera! Nice one.