Nova keeping Brisbane sounding different

Nova Brisbane is determined to Keep Brisbane Sounding Different. Especially in the morning with the launch of a new breakfast show with Meshel, Tim and Marty.

Agency Banjo has created three posters to promote the show – they all containnative Brisbane animals shot in well-known Brisbane surrounds, in theearly morning light.  The mouths are the actual mouths of the hosts -Meshel, Tim and Marty.

Ultimately the posters are part of a bigger campaign to change andimprove the sound of Brisbane – everything from its ringtones to itsbuskers – and establish it as The Best Sounding City in Australia, ifnot the world.

The images are going to be very visible around Brisbane – running on billboards, bus backs and bus wraps.

 Creative Director: Georgia Arnott

Retouching: Cream