Nothing beats meat in winter: new print work for Meat & Livestock Australia via BMF Sydney
August 9 2011, 2:24 pm | | 16 Comments
Trust your Beeflex. Because Nothing beats Beef in winter according to this print ad via BMF, Sydney.
Creative Director: Dennis Koutoulogenis
Copywriter: Neil Walshe
Art Director: Damon Porter
Designer: Thanh Lu
Account Director: Kelly Howard
Account Manager: Kelly Suhr
16 Comments
Sadly not that tasty.
Why the light blue background? Surely something darker would have been more wintery/comfort foody?
Looks too hard to read.
Beeflex???
A shocker.
Hard to read with a dodgy photo, seriously.
I beat the Beef right throughout the winter.
Keeps me warm.
5:13, click on the VIEW THE AD link and all will become clear.
This just turned me vego. Cheers, Mr Dennis
Typo Man, i think that the point that 5.13 was making is that despite your best efforts to turn this into something vaguely interesting, the food shot of the product that you are trying to sell is so woefully bad, that my pooch might even turn his nose up at it.
The poster looks like the poster in the blog underneath..
Beeflex is the most disgusting advertising invention I’ve ever heard. Please get rid of it. It puts me off my dinner.
This really is just awful, awful typography.
It looks like the rough version that was whipped together for the client meeting.
5.13 here
I appreciate what you’re trying to do typographically but i think because the headline is so long it could have pulled back on the variations for clarity. The pie shot needs warming up and some steam, it looks like it’s been sitting there for a while. IMHO.
It’s all very crafty and arty but the product looks shit and I can’t be bothered reading it – it just is too hard. Some real basics ignored here. Will probably do well in awards.
Hope this isn’t in your books.
incredibly contrived in everyway.
Dennis. Why did you PR this?