NINE joins This Way Up Festival as sponsor and content partner
Advertising Council Australia and AWARD have today announced Nine as a major sponsor for next month’s This Way Up festival, to be held from August 13-15 at Sydney’s Museum of Contemporary Art.
Nine will curate and create daily content live from This Way Up and a spin-off series of its popular Talking Media podcast hosted by Nine’s chief marketing officer Liana Dubois (pictured above), which will be rebranded Talking Creativity exclusively for the festival.
Dubois will also moderate the panel session ‘We’re Together …. But Not Together” – The Beautiful Balance of Creative Client Relationships on August 14, featuring three of Australia’s long-standing and highly-awarded CCO and CMO partnerships:
– Micah Walker, CCO Bear Meets Eagle on Fire + Brent Smart, CMO, Telstra
– Andy Fergusson, CCO Leo Burnett + Mim Haysom, Executive General Manager of Brand and Customer Experience, Suncorp and
– Tom Martin, Co-CCO and Partner, Special + Lucinda Barlow, Senior Director, Head of International Marketing (APAC, EMEA, Latin America), Uber
Says Dubios: “At Nine, we are passionate about pushing the boundaries of creativity and innovation in advertising. Our partnership with This Way Up is a testament to this commitment.
“The festival brings together the creative community to pioneer ideas and fresh perspectives, making it the perfect platform for us to collaborate with visionary thinkers and trailblazers in the creative industry. Together, we aim to inspire, elevate the standards of advertising, and ensure that every campaign captures attention and drives real impact.”
Says Mandie van der Merwe, AWARD chair: ‘We are thrilled that Nine has joined us again in 2024 as a sponsor of This Way Up.
“Nine has a great understanding and passion for creativity. This represents a powerful opportunity to jointly showcase the brilliant thinking of outstanding minds from the global and local advertising community. Nine will play a vital role in amplifying what the future of creativity looks like as an exponential driver of success and growth.”
This Way Up cultivates and celebrates the best in creative thinking and worthwhile opinions via interactive talks, panel sessions, award announcements, workshops, industry gatherings and more over three packed days at Sydney’s Museum of Contemporary Art. View the full speaker lineup at www.thiswayup.com.au.