Nine Aussie entries make the cut at shortlist stage of Brand Experience & Activation Lions
June 17 2025, 5:54 pm | | No Comments

Australia has scored nine finalists at the shortlist stage of the Cannes Brand Experience & Activation Lions.
DDB Sydney and AKQA Australia / AKQA New Zealand / AKQA Sao Paulo lead the Australian agency pack with three finalists apiece. DDB Sydney’s finalists include two for Volkwagen ‘RooBadge’ and one for Lipton Ice Tea ‘Junket Jargon’. AKQA Australia / AKQA New Zealand / AKQA Sao Paulo has been shortlisted three times for Netflix ‘Body Swap’.
Agencies with one finalist apiece include Ogilvy Australia for Coca-Cola ‘Meet me at the Coke Sign’; VML Sydney for Legacy Australia ‘Legacy Lager’ and The Ministry For Communication & The Arts for Australian Cancer Research Foundation ‘Time to Live’.