Nikon launches its star-studded ‘I am’ campaign

Nikon is releasing a multi-media campaign as part of its “I am” series with a TVC starring Jamie Oliver, Robbie Williams and other celebrities interspersed with footage ofpeople using their cameras to create “I am” moments. 

There’s also outdoor, print and cinema ads to roll out over the next two weeks. The work was created by Berlin-based Jung von Matt and adapted locally by Studio Woo.  

Click here to view the ‘I am spots’ and the making-of video.