Nikon ‘I am 3D’ launches cinema commercial via Val Morgan and Peter Jackson’s Park Road
In a first for Nikon globally, this week sees the unveiling of Nikon’s 3D cinema commercial, created in partnership with cinema entertainment leaders Val Morgan and Peter Jackson’s award winning New Zealand Post-Production studio, Park Road.
The 3D spot, converted from the hugely popular I AM NIKON commercial – starring Stephanie Gilmore, Jamie Oliver and Robbie Williams – will be shown during the Val Morgan pre-show cinema program at all main Hoyts and Event Cinemas from this Thursday, July 12.
In addition to the star-studded line-up, the emotive spot depicts real moments from the lives of everyday people, using images to capture those most precious moments and express their individuality.
Set to the instantly recognisable “Welcome Home” by Radical Face, the commercial was the most searched tech ad for the first 6 months of 2011. The Nikon spot was also number ten in the overall list of top searched ads – the only imaging brand to make it onto the list.
Says Nick Segger, senior marketing manager, Nikon Australia: “Following the huge success of the I AM Nikon campaign on TV and in cinema, 3D animation was the logical next step, to bring this inspirational content to life. Nikon is committed to the use of innovative, emerging technology in our cameras and lenses and we feel that the new 3D advertising is a reflection of this. Watching our two minute cinema ad on the big screen with surround sound is a moving experience, seeing it in 3D will take it to the next level.”
Shot in part on location in Australia, the commercial has been converted into 3D by New Zealand Post Production facility, Park Road, set up by renowned New Zealand film director, producer, actor and screenwriter, Peter Jackson.
The two-minute cinema commercial is the longest spot that Val Morgan has ever seen converted into 3D.
Says Dan Hill, national sales manager from Val Morgan Australia: “3D content is becoming increasingly popular with the cinema greats Martin Scorsese, Ridley Scott, and Baz Lurhmann all picking up on James Cameron’s lead. Savvy brands are understanding that cinema provides the ultimate audio visual platform for advertising. Combined with 3D technology and cinemas ability to cost effectively run non-traditional length commercials, like Nikon’s 2 minute “I AM Nikon” campaign, we are seeing a renaissance in marketing produced to entertain.”
The creation of Nikon’s first ever 3D spot follows 18-months of firsts for Nikon Australia – with 2011 seeing the company top the ‘Most Searched Tech Ad’ list, the creation of the first Australian ‘I AM’ TVC for the waterproof AW100 featuring Stephanie Gilmore as well as the launch of a new category of still and video capture with the Nikon 1.