DDB Group has snared GPY&R Sydney managing partner Nicole Taylor as managing partner, heading up the Volkswagen business.
Taylor has been at GPY&R on and off for the last decade, except for a two year stint at BWM from 2006 until 2008 and one year at Telstra in 2003 to 2004.
Volkswagen is one of the largest and most integrated accounts at DDB, with a team of over 15 people across advertising, direct, digital, CRM, community management, sponsorship, experiential and events.
Taylor brings with her over 15 years of industry experience and is heralded as one of the top women in advertising. She has worked with brands including Telstra, Optus, GIO and Arnotts in her career. She is a passionate spokesperson for issues concerning women in advertising, currently sits on the NSW committee of The Communication Council, and was general manager of the Mobile Alliance – a WPP collective that pioneered mobile marketing in Australia.
Taylor will begin at DDB in February, based in the Sydney office.