Oscar-winning actress Nicole Kidman fronts new global Swisse Wellness campaign via Noisy Beast
With rapid growth being maintained in Australia, Swisse Wellness begins its quest to take one of Australia’s fastest growing brands to the world with its new Nicole Kidman global campaign via Noisy Beast.
Launched in Australia on Sunday, April 7 during Nine Network’s high-rating The Voice and will premiere in the USA in May on The Ellen De Generes Show.
Swisse Wellness CEO, Radek Sali is confident of continued success on the global stage.
Says Sali: “Nicole Kidman is one of Australia’s much-loved Oscar-winning actresses of undisputed worldwide acclaim, and her values to live a healthier and happier life mirror those of Swisse, making the brand fit a natural one for both.”
Stewart Byfield, Noisy Beast creative director and creator of the global campaign believes the portrayal of Kidman as she’s never been seen before – natural, down to earth, taking time out to care for her mind, body and wellbeing, will inspire others to live healthier and happier lives.
The campaign was filmed in Terrara and Seven Mile Beach on the NSW South Coast and was directed and shot by John Urbano from HSI Los Angeles, produced by Powerhouse Productions with music through MAS, New York.
Client: Swisse Wellness
Global Ambassador: Nicole Kidman
Swisse Wellness Head of Marketing: Helen Sali
Noisy Beast Creative Director: Stewart Byfield,
Director/DOP: John Urbano, HSI Los Angeles
US Production: Maddi Carlton, HSI Los Angeles
Australian Production: Peter Corbett, Powerhouse
US Consultant: Victoria Brynner, Stardust Brands Los Angeles
Managing Agent: CAA, Los Angeles.
Music: MAS, New York
Styling: Lizzy Gardiner, Los Angeles
11 Comments
YAWN…..
You have an oscar winning actress and you do this?
Think of the powerful performance she could have given.
other than the three half-second shots of her plastic-surgery’d face, i would never have even picked it was Nicole. and even if i did, who gives a damn.
Plastic face, plastic performance.
That is an awful waste of time. Shame.
Will appeal to all the mums whose brains have turned to mush from spending to many years at home with the kids, and who actually belief vitamin supplements work…
A very expensive joke
I think that was Nicole. Hard to tell with the edit, but maybe that’s intensional? The natural light of outdoors just might be too revealing at this stage in her transformation.
Is it just me or does the costuming add to the performance in giving a sense that this is another one of those once very beautiful women who refuse to age naturally, gracefully and to relax into the beauty of ageing, insisting instead on being forever young, forever the hot 20 something in style? We see it everywhere in the ‘Housewives of . . . ” reality series that just reflects the culture at large, the plastic surgery and Botox epidemic.
Is the perpetual Peter Pan syndrome the brand image for Swiss Wellness? Thought it was health and natural ageing?
What we see here is celebrity laid bare – the real Nicole behind the headlines and the glamour. We’re allowed a rare glimpse into the life of a woman who relishes the simple pleasures, and isn’t afraid to be a little silly at times, too! The natural setting reminds us of the connection between the product and the land, whilst the summer tones lift us spiritually, taking us through a golden shower of cleansing that saturates us in piss.
I think Nicole looks pretty good. The ad doesn’t though.
Facile nonsense.