Nick Jr and Nickelodeon launch new international commercials and idents via The DMC Initiative
The DMC Initiative (DMCI) has strengthened its international portfolio with a series of ID’s created for Nick Jr and Nickelodeon that are being broadcast globally (including Australia).
This is the latest, in a series of campaigns conceptualised and crafted by DMCI for Nickelodeon. All campaigns were developed by working closely with the Australian and global teams.
The parent focused idents developed for Nick Jr tied in with the global update of the brand. Co-directed, designed and animated by DMCI, the two spots cover a variety of educational arenas which appeal to parents and kids alike. The ID’s reflect Nick Jr’s positioning of being educational and fun, a place where parents can confidently bring their kids to.
The second series of ID’s and animated bugs created for Nickelodeon are based on the seasons and occasions – Christmas, Valentine’s Day, Easter, Spring and Summer. Also broadcast internationally, the ID’s are constructed as fun snippets based around the Nickelodeon logo. The first five ID’s launched earlier in 2012, with spring and summer only just released.
Says Simone Smith, Nickelodeon producer: “I think it is unanimous on our end that we are thrilled with the final outcome of these ID’s – DMCI has a very talented team and we would like to extend our thanks for putting so much hard work and effort into this project.”