Nibble Edge pushes “integrated” with appointment of Jack Baldwin as head of media 

Amid continued growth since its merger last year, Nibble Edge is doubling down on its integrated agency model with the appointment of Jack Baldwin, coming in as a partner to head up media.

With an extensive background in media strategy, partnerships, and digital-first solutions, Baldwin (pictured above) will play a key role in further aligning media, creative, and digital services to deliver seamless, high-impact work for clients.

Baldwin joins Nibble Edge with over a decade of experience across top media agencies and client-facing roles. Most recently, he helped launch and build Athyna, Kaimera’s high growth “bespoke” agency. Prior to that, he was Director of Partnerships at Rufus, overseeing Amazon’s paid media activities in Australia. He also held senior roles at DWA, and PHD, shaping media strategies for B2B, tech, FMCG and finance brands.

Says Baldwin: “I’m coming on board at Nibble Edge at a pivotal moment. Its integrated approach, underpinned by deep digital and creative expertise, is exactly what brands need in today’s fast-moving landscape. I’m excited to help shape a media offering that’s collaborative, data-driven, and results-focused. I want to ensure clients get the best of both creative thinking and strategic media execution.

“More importantly, it’s about people; partnering with great people and clients, doing great work and having some fun. I’m looking forward to the journey. It’s exciting.”

Founding Director, Fergus Stoddart highlighted Baldwin’s appointment as a key step in strengthening Nibble Edge’s integrated capabilities: “Jack’s ability to quickly bridge media, technology, and creative thinking makes him the perfect fit. He’s already making a big difference, driving digital transformation amongst clients beyond media.”

Stoddart reinforced the importance of integrated agencies in today’s market: “Brands need agencies that don’t just deliver one piece of the puzzle but bring it all together in a way that makes sense. With Jack on board, we’re continuing to break down silos between media, creative, and digital to drive better results for our clients.

“For us this appointment marks another milestone in our rapid evolution and reinforces our position as a modern, integrated agency built for the future.”

Baldwin joins Stoddart, Deepika Rodrigo, Dorian Simes as an agency partner. This appointment follows an exciting period of growth since digital experience agency Nibble merged with creative and content Edge back in July. The merged agency has continued its winning streak this year with the recent win as digital agency for Unilever Food Solutions. Baldwin will be overseeing Nibble Edge’s current portfolio of media clients including Hearing Australia, Kwik Kopy, Carrera and Unilever Food Solutions.

L-R: Fergus Stoddart, Jack Baldwin, Deepika Rodrigo, Dorian Simes