NGM Group appoints Enigma and It’s Friday following a competitive pitch process

Newcastle Greater Mutual (NGM) Group has confirmed its agency line-up for Newcastle Permanent and Greater Bank.

Following a competitive pitch process, independent full-service agency Enigma has been reappointed to Newcastle Permanent, continuing a long-standing relationship that began in 2007.

Meanwhile, Sydney-based independent creative agency It’s Friday has been appointed as the new creative agency for Greater Bank. It’s Friday will be tasked with creating a new brand platform and vision for the brand.

Says Kate Messenger, Head of Brand and Marketing, NGM Group: “We have big plans for our Greater Bank brand, and we’re excited to tell a strong new story with It’s Friday.”

Says Pete Bosilkovski, CEO, It’s Friday: “Greater Bank isn’t just another bank; they’re a challenger brand with heart and an ambition to make an impact to Australian lives. We’re excited to be partnering with Kate, Garry and the awesome Greater Bank marketing team, and we’re eager to get stuck in to help them realise this ambition around customer engagement and growth.

“It’s not every day you get the opportunity to partner with a brand that truly cares about its communities and gives back in a meaningful way. We can’t wait to build a brand platform that will tell Greater Bank’s story like never before.”

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