Nexxen launches TV Planner in Australia; enables advertisers to optimise reach across screens

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the launch of its TV Planner in Australia. Powered by automatic content recognition (“ACR”) data, Nexxen’s TV Planner enhances the efficiency of advertisers’ linear and digital TV campaigns, aligning with the growth of Connected TV (“CTV”) and streaming video in Australia.

“According to eMarketer, 70.2% of Australians now engage with digital video content at least once a month. This growing multi-device streaming habit has disrupted traditional TV models, making tools like Nexxen’s TV Planner crucial for efficiently targeting and reaching audiences,” said Tanja Williams (pictured), head of client success, APAC at Nexxen. “In this evolving media environment, our TV Planner not only optimises media spend but provides broader market insights, enabling more strategic decisions and maximising impact.”

Nexxen’s TV Planner features detailed planning insights across campaign elements, such as market (metro cities), seasonality (monthly trends) and demographics (age groups), allowing for a more strategic and comprehensive approach to targeting and engagement. Additionally, the tool supports large-scale planning, thanks to its ACR data from 1.3 million opt-in devices, representing the largest planning panel in Australia. It also utilises artificial intelligence (“AI”) to recommend budget allocation across linear and digital TV environments, enabling advertisers to refine their investment strategies by analysing ad spend and co-viewership.

As one component of Nexxen’s TV Intelligence, the TV Planner is supported by a full suite of activation and measurement solutions, available to execute and validate planning insights