Next Digital hires Hayden Peters for CD role

Next Digital, Melbourne has appointed creative director Hayden Peters to oversee its creative team, as it continues to ramp up its strategic marketing and creative services.

Peters, who joined Next Digital from DMG Australia, where he was visual creative director/studio manager, has extensive experience in web and print design, combined with leadership and business expertise.

Says Peters: “Next Digital is creating a design powerhouse for progressive, interactive art that maximises brand value online. Our design solutions will make the creative industry wonder ‘what’s next?'”

While at DMG, Hayden rebranded all DMG properties (including Nova, Classic Rock FM & Novanation) and constructed architecture for the company’s new web platform, integrating social media and music. Other roles included Flash Group art director (e.g. online and offline director of the Global Corporate Challenge 2009); Spin Communications senior designer (e.g. Disney games, Just Group and Nintendo); Atomic Media art director and lead creative at Hyro Ltd (e.g. Medibank, Telstra BigBlogs, V8 Supercars).

Says Next Digital CEO Andrew Burke: “This is a significant step for Next Digital as we further our 2010-2011 business plan and augment our highly dedicated and capable team. This latest senior hire reinforces our vision of becoming a creative industry leader and Australia’s leading ROI-focused digital agency,” Burke said.