News Corp Australia appoints The Works as new lead agency across metro and regional brands

News Corp Metro and Regional Marketing has appointed The Works, Sydney as lead agency for its metro and regional titles following the agency’s successful subscriptions direct acquisition and engagement campaigns.

The Works, which was appointed to the News Corp roster in July last year, will now manage creative strategy for retail and content marketing for News’ titles including The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser and regional publications. 

Since being appointed, The Works have helped grow inbound subscriber sales from marketing channels by +45% year-on-year.

Says Bettina Brown, GM of marketing communications, News Corp: “The Works have proven themselves as a valuable partner on our subscription business and we’re confident that a full service partnership with them will be hugely beneficial to us meeting our all-of-marketing KPIs.”

Says Damian Pincus, founder and creative partner, The Works: “We have been working very closely with the News team over the last year and have achieved some great results for the business, so it’s always fantastic when you are awarded new opportunities based on the team’s performance, News is on an exciting path and it’s great to be part of the journey.”

News Corp Australia has launched a special ANZAC Spirit-themed multi-platform editorial, retail and marketing campaign, developed by The Works, across all 22 metro and regional print and digital newspapers. To view the spot click here.