Pease, Du Vernet, Holloway, Chilcott, White + Adamo launch new micro-consultancy Delorean

Jonathan Pease  (left) previously ECD at AKQA has partnered with John Du Vernet (right), founder of Tongue (now part of AKQA locally) to launch a new “micro-consultancy” called Delorean. Pease is ideas and creative lead and Du Vernet holds the role of special projects lead.

Also joining the team as partners is Jon Holloway, former managing director of R/GA as product lead; Brooke Chilcott who was previously CSD at Host; Kris White as the consultancy’s behavioural psychology lead and Nicholas Adamo, analytics, machine learning and AI expert and former partner of Deloitte.

Delorean is a tight knit team of people from different backgrounds working with unique commercial data sets, insights from behavioural economics and commercial creativity.

The consultancy calls themselves “micro” because of the velocity at which it delivers commercial advantage. Delorean’s projects are usually 4 – 8 weeks by design to fit its methodology which it has been road testing for the last 6 months.

Delorean’s offerings/What does the ‘micro consultancy’ offer clients?

Delorean will offer clients a combination of evidence, behaviour and ideas to deliver what it calls the Future Code. The Future Code is a fresh perspective, complete with ideas, on a business problem or opportunity. Delorean then creates an immediately actionable plan of attack it calls The Delorean.

Says a spokesperson from Delorean: “As business creators ourselves, we’ll often be looking for opportunities to create ventures and unique commercial models with and for our clients.

“We are taking the best of both and starting with a model that isn’t encumbered by either. Delorean is built from the ground up for power at velocity.”

Delorean’s goals are to:

– Create a new category of service provider that helps businesses who deserve to dominate, dominate.

– Answer the hardest questions and deliver real business impact.

– Build some Delorean owned ventures.

– Have fun with our great team and clients.

– Repair the space time continuum.

Says Chilcott: “Delorean is about more than just marketing and communications. We exist to move the needle for businesses and build the foundations for immediate and future success. We saw an opportunity to develop a new approach at the intersection of unique data, behavioural science and investable ideas to deliver commercial results.”

Says Adamo: “Working in a high powered team like this at Delorean is going to be a fantastic opportunity for me to deploy my data, analytics, ai and machine learning experience to solve business problems. In my experience, the problems that most businesses face these days are much bigger than just marketing. This is where Delorean will play.”

Says White: “The behavioural sciences have emerged as the undisputed method for understanding human psychology. No more pop-psychology, gurus or black box thinking – we have the science and now the data to create significant (often non-obvious) opportunities for businesses and organisations. The combination of unique data, behavioural economics and unbridled ideas and solutions is how unfair advantage is created. I’m excited we’ve formed Delorean with the team who know how to harness all of this.”

Visit Delorean’s website here.