Regional restructure for Naked Communications – Phil Hayden to role of APAC regional CEO

September 20 2011, 4:52 pm | BY Lynchy | 8 Comments

phil hayden.jpgSteve Gatfield, recently appointed global co-chairman of Naked Communications, has announced a restructure of Naked Communications’ Australia management to capitalise on the office’s success and lead the company’s growth into Asia.

 

Phil Hayden, (top) – previously a managing partner of the Australian office following its merger with bellamyhayden last October – will take on the role of APAC Regional CEO. 

The Naked offices and management in Sydney, Melbourne, Auckland, Singapore, Mumbai and Tokyo will report into Hayden with Hayden reporting into New York-based Gatfield.

Says Hayden: “It’s an honour to head the region. Whilst we have enjoyed an enduring success in Australia over the last seven years, we are embryonic in Asia, with Singapore and Mumbai only opening their doors in the last year. APAC, including Australia/NZ, is the fastest growing region in the world and clearly my brief is to grow Naked with that.”

 

mike wilson.jpgIn other moves, Mike Wilson, (middle photo) – previously founding partner in Australia – will move to the new role of chairman of Australia and New Zealand.

 

Wilson said:  “My role of Chairman is a reflection of the size we have now reached in Australia. It allows us to not only position Naked Australia to continue to grow through new clients, but allows more time for us to work on organic growth, existing client relationships and the business as a whole.”

 

Adam Ferrier – also a founding partner in Australia – continues in that position but adds the role of global head of behavioural sciences to his remit.   

 

Says Ferrier, (pictured below) : “Naked has always had the most differentiated and strongest strategic offering in the adam.jpgworld, and the Behaviour Change product we have developed in Australia is the latest reflection of this. I am now charged with developing it apace and rolling it out to all Naked offices alongside my regular duties. The opportunity to be global head of BS suits me to a tee.”

 

Steve Gatfield added: “The changes take effect immediately. I clearly wanted to move Naked in this part of the world to seizing some greater opportunities in APAC. It made total sense to draw on Naked Australia to provide and export its leadership and product innovation , as well as ensuring it continues on its current trajectory. I look forward to being in Australia next week to catch up with the team.”