New Holland Creative appoints Simon Robson as new creative director, ushering in a bold new era

Australia’s leading concept and motion design studio New Holland Creative has just announced Simon Robson as its new Creative Director.

A visionary in the industry, Robson brings a fresh energy and bold perspective that promises to elevate New Holland’s work to new heights. With an impressive portfolio and accolades like D&AD, Promax World Gold, and the Bundaberg Art Prize under his belt, Robson is celebrated for his mastery across commercials, film, and fine arts. Now, he’ll lead New Holland’s talented team into an era defined by innovation, harnessing cutting-edge technology from Alt Group’s partners, including T&DA, SteelBridge, and Alt.vfx.

Robson’s diverse client list—Remarkable, Earth Day Network, MasterCard, The Guardian, Kia, and Adidas—speaks volumes about his skill in creating visually powerful narratives across industries. He’s exactly what New Holland needs for a fresh start.

“We couldn’t be more thrilled to welcome Simon,” says Tyrone Estephan, ECD of Alt Group. “His creative vision, paired with his forward-thinking embrace of new technologies, aligns perfectly with Alt Group’s ethos.”

Alt founder and CEO Colin Renshaw adds, “We’ve admired Simon’s work for years, and now having him lead the charge at New Holland is a real turning point for us. Simon’s collaborative vision and enthusiasm are a breath of fresh air, setting the stage for exciting things to come.”

Robson echoed the excitement, saying, “Watching New Holland and Alt Group grow into a global creative powerhouse has been inspiring. I’m beyond excited to join the family and help drive New Holland into this new chapter.”

For any inquiries, reach out to Simon at simon.robson@newhollandcreative.com or Tyrone Estephan at tyrone@t-da.io