New consultancy Neighbourhood Strategy adds Kate Silver as GM and new client Harris Scarfe

Retailer Harris Scarfe is the latest brand to partner with the newly launched consultancy Neighbourhood Strategy, joining a growing list of brand clients and creative agency partners at the start-up based in South Yarra. Also on board is ex-Leo Burnett Australia’s Kate Silver who joins in the role of general manager.

Founded in January by former Clemenger BBDO chief strategy officer Jacqueline Witts, the firm specialises in helping marketers and agencies solve brand problems through strategic thinking.

Says Witts: “We call ourselves ‘Neighbourhood’ because we believe a good neighbour is the right kind of relationship you want for someone who works on defining your brand. We know enough to open you to new ideas, but we never lose the clarity an expert on the outside brings.”

Says Silver: “Jacs and I have a similar perspective on the value of great strategy to fuel brands and creativity, and I think we have a pretty exceptional and unique offering to assist brands and agencies. I’m pumped!”

The consultancy is currently working on an extensive brand strategy project for the 175 year old retailer Harris Scarfe.

Says Laurelle Esse, head of marketing: “Nowhere else would we find the depth of brand experience and discipline offered by Jacs and the team to help us redefine the Harris Scarfe brand.”

Silver and Witts are joined by ex The Lab research and strategy director, Christine O’Keefe. A behavioural science and consumer expert with over 18 years experience, O’Keefe rounds out the complement of disciplines on offer from Neighbourhood Strategy.

Visit Neighbourhood Strategy’s website here.