New campaign via Thinkerbell shows giant Jetstar coupons in some of Australia and New Zealand’s favourite travel spots
With travel restrictions across ANZ still in place for the rest of the world, Jetstar is encouraging Aussies and New Zealanders to make the most of their own backyards without the regular crowds in a new campaign via Thinkerbell. It comes as the trans-Tasman bubble officially launched last week.
Over the past month, giant Jetstar “Available for a limited time only” artwork has begun to pop up – showcasing some of the best holiday destinations that are currently on sale, and accessible with Jetstar.
Rolling out nationally, the “Available for a limited time only” platform sees artists turning sand, surf, rooftops and just about anywhere you can holiday, into canvases for artwork.
Says Tom Wenborn, executive creative tinker, Thinkerbell “Australia and New Zealand truly are the lucky countries, and right now we have both sides of the Tasman to ourselves to explore. We’ve loved helping to highlight some of Australia and New Zealand’s favourite destinations in a uniquely Jetstar way.”
The platform has also been extended through social platforms where Australians and New Zealanders have been called upon, to hero their own favourite destinations as a bid to inspire others.
11 Comments
Wait, what’s available for a “limited time” exactly?
I can’t see how Jetstar can land in any of those places safely. Look the beach maybe (could get bogged) but the parking lot roof is just too risky.
How is a ‘coupon’ painted on a rooftop that no one will see doing a ‘limited time’ offer?
The beach ones? I get it. The tide will come in and the coupon, like the offers, will soon be gone. But painting it on a roof of a carpark is just weird and slightly undermines the whole idea.
Unless the idea is that it’s for a limited time until the rest of the world can travel again and then I get it?
It does say ‘travel here while the rest of the world can’t’ it’s good
It’d make a great climate change campaign.
Not sure if you’ve ever noticed, but that coupon on a roof that ‘no-one will ever notice’ can be seen by more people using this amazing invention called the camera. It comes in two types, still and film, and it’s been around for, oh, over 100 years. Once you’ve taken a photo or video of that coupon (using the camera), you can then share it through this other invention called ‘media’, some of which is paid (yes, you can decide how many people see it) and some of which is social. And suddenly, lots of people will see that coupon on the roof. And they might think it’s more interesting than a boring ad. You should get onto this whole shindig before anyone else does – coming up with creative ideas then sharing them with lots of people. A good way to do that is to try and get a job in an emerging industry like advertising – not sure if you’ve heard of it, but check it out. Trust me, you’ll learn all these secrets and more.
I take it you are from this agency given your condescending tone. I bet you also believe in the power of user generated content.
Look at the shots in the ‘posters’ – they’re not the coupon shots. I’m assuming the media for those will be award case studies?
This hurts my head.
“Award case studies”
Lol