NEVILLE BRODY DESIGNED D&AD ANNUAL OUT SEPTEMBER 18 – WITH BONUS ONLINE EDITION
Digital v Anti Digital: Annual launches 18 September
The best design & advertising in the world will be immortalised with the publication of the D&AD Annual 2008 on 18 September. Designed by Neville Brody from Research Studios exclusively for D&AD membership, the book is themed ‘Digital vs Anti Digital’. For the first time this year, all of the work will be published online, as well as in the iconic book.
The book includes hyperlinks to videos with judges from the D&AD Awards 2008, interviews with creatives on the future of the industry, and most importantly, links directly to the work. The online Annual is created by Kent Lyons and inspired in look and feel by the book design. D&AD members will be able to browse the online Annual by category, using predictive search, or by simply flicking through the pages from beginning to end.
Says D&AD President Simon Waterfall: “The theme of ‘Digital vs Anti Digital’ represents the evolution of the digital industry. Clients and creatives are moving away from ‘Can we do this technically?’ to ‘Should we do this for the brand?’. Digital design today is more joined up, more integrated and more about brand behavior than bits and bytes – what a great time to be a part of this industry.”
D&AD membership can pick up their copy of The Annual at the launch on 18 September at the Royal College of Art in London. The launch coincides with the opening of D&AD’s first exhibition of all 45 of its Annuals. Part of the London Design Festival, “Pencil – 45 Years of Creativity from the D&AD Annuals” will be open from 19-23 September.
The D&AD Annual is available to D&AD members. The only way to receive a free copy of the 2008 book is to join D&AD before 31 December 2008. Contact emily@dandad.co.uk for further information on the different ways to become a member.
9 Comments
Come on Lynchy, POST THE VB STORY. Even ad news has dipped their toe in!
Mmmm, lots of things to nick. And it’s free. Super.
This publication is so self congratulatory and jingoistic that it is becoming irrelevant. Any other country would be embarrassed to publish it as a representation of the best international work.
I think ith nith.
Guess you haven’t had work accepted then
i agree with 11:21.
D&AD is incredibly biased..and yes, I’ve had work accepted there.
That bloke Neville designed some awesome nightclub flyers a while back.
Oh dear, that’s right that was in the 90s. Now I feel old.
great now we can all those shit ads that were made in manchester and liverpool that didn’t make it into any other annual anywhere (because they are shit!, did I mention absolute shit) also online! yeah!
Wow 10:46 – someone who actually remembers neville brody.
I wonder how many people, lackeys and seniors actually know who that guy is.
Looks like a flippin good flippin’ book.