Never Sit Still reveals motion branding process behind its success

One of Australia’s most respected and awarded animation studios Never Sit Still has released a short film about its motion branding process, showing how it does what it does by developing its own brand in motion.

When Mike Tosetto established Never Sit Still eight years ago, the studio offered 2D and 3D animation and motion design for a mix of creative agencies and brands. It also provided something Tosetto (ex-Interbrand) knew clients were looking for – motion branding.

Says Tosetto: “It’s always been our point of difference. Over the years we’ve dialled it up even more.”

Now a team of 18 employees, Never Sit Still has built a reputation as experts in motion branding, breathing life into some of the most well-known brand identities, from Meta, Coinbase and Bugatti globally, to Binge, Event Cinemas and the Australian Museum locally.

Says Tosetto: “We love working with our clients on narrative-driven briefs and will continue to develop the animation side of our business.

“But more and more we get challenged by our clients with the question ‘how do we make our brand move?’ This has naturally become both a core skill of ours, but also an absolute area of passion for our team, so we’re excited to lean into this more and further develop the motion brand side of our business.”

From global brands to startups, Never Sit Still explores the personality and energy of a brand as it moves across digital screens and media. It develops motion principles, guidelines and toolkits which provide the framework and guidance for how a brand should behave in non-static environments.

The studio has released the film along with the launch of its new website.

Zoe Crocker, creative director at Never Sit Still, describes how the team set their own brand in motion to illustrate their creative process: “Through animation, we discovered many new ways our brand could exist, and identified new applications for motion to communicate this full suite of content. We developed an illustration style, explored our palette in gradients, and animated our brand artworks.

“This process also highlights the benefits of involving motion early in the development of a new brand, as it can push a brand and open up new possibilities for how things can and should exist.”