Network Ten launches new print campaign for latest series of The Biggest Loser via BMF
March 18 2014, 11:42 am | | 2 Comments
To promote Network Ten’s newest series of The Biggest Loser – BMF has created an interactive print ad that doesn’t require a smartphone.
The perforated edges allow readers to remove the ad’s fatty love handles, and in doing so – turn it into a flyer for the popular weight loss program.
Agency: BMF
Advertiser: Network Ten
Business Category: TV Channel
Product: TV Program: The Biggest Loser – Challenge Australia
Brand: The Biggest Loser – Challenge Australia
Client Contact: Jordana Jensen
Creative Director: Justin Ruben
Art Director: Ryan Fitzgerald
Copywriter: Jim Curtis
Agency Print Producer: Lisa Houatchanthara
Group Account Directors: Alex Caredes
Account Manager: Will Woods
2 Comments
As trade ads go in trade magazines this is pretty bloody good. Well done to Ten for approving it.
http://www.funnycommercialsworld.com/weightwatchers-tear-off-posters-2956.html