Netflix opens a pub for Aussie fans to unite for Netflix season in new campaign via Special
Ever wished to knock back a mead as you toss a coin to the Witcher? Or perhaps you’d fancy sipping on some Champere as you take a selfie a la Emily in Paris? Thanks to Netflix, now you can.
With the Aussie sporting season coming to a close, Netflix season can officially begin. To kick the season off, Netflix is launching the Who’s Watch Inn (geddit?), a classic Aussie pub where locals can grab some grub and a schooie as they come together to enjoy their favourite Netflix series, as part of a new campaign developed by Special.
Located in Carlton, Melbourne, from Wednesday 28th September to Sunday 2nd October, the Who’s Watch Inn has been fitted with iconic props inspired by your favourite Netflix shows to celebrate all the exciting news announced at Tudum: A Netflix Global Fan Event over the weekend.
If you’re a certified member of the Hellfire Club, you can revel in the Pub’s mounted Demogorgon head as you enjoy a bev. While those daredevils who are convinced (read delusional) they could win the Squid Game can get a taste of the games by snapping a pic with the Piggy Bank jackpot. Or perhaps you’d prefer to meet the Mindy to your Emily on the iconic Parisian garden bench in Emily in Paris. Regardless of your fandom, there’s something for everyone at the Who’s Watch Inn.
If you’re fanging for a cheeky bev or bite to eat, the Who’s Watch Inn has you covered with a Netflix inspired menu and drinks on tap – did someone say Emily in Parma? How about some Squid Ink Dark Ale to wash it down? A welcome spin on a pub classic we reckon. And in true Aussie spirit, Netflix will be shouting patrons a free drink^ on arrival so there’s no excuse not to come by.
It wouldn’t be a classic Aussie pub without a trivia and comedy night and the Who’s Watch Inn has a stellar lineup on the cards. For those trivia aficionados, reserve a spot for you and your team at Netflix pub trivia on Thursday 29th September.
Those looking for a laugh can get a once-in-a-lifetime experience and catch some of ANZ’s best Netflix comedians, including Urzila Carlson, Nazeem Hussain and Melanie Bracewell, in the flesh at the Netflix is a Joke: Comedy Night on Friday 30th September. Oh and did we mention, it’s FREE!?
The Who’s Watch Inn is exclusive to Melbourne for a limited time only.
WHEN: Wednesday 28 September: 7:00PM- 11:00PM
Thursday 29 September: 12:00PM- 11:00PM
Friday 30 September: 11:00AM- 1:00AM
Saturday 01 October: 12:00PM- 1:00AM
Sunday 02 October: 12:00PM- 11:00PM
NETFLIX PUB TRIVIA: Thursday 29 September: 7:30PM – 9:00PM
NETFLIX IS A JOKE: COMEDY NIGHT: Friday 30 September: 8:00PM – 9:00PM
WHERE: The Clyde Hotel, 385 Cardigan St, Carlton, Melbourne
WHO CAN ATTEND: Open to all patrons*
COST: FREE
NOTE: Walk-ins welcome, with bookings available via www.netflixpub.com.au Follow the conversation on Instagram, Twitter & Facebook @NetflixANZ
*The trivia and comedy events are available only to persons aged 18 years or over. Booking at www.netflixpub.com.au is recommended.
^One drink per person. You must be 18 years or over to consume alcohol at this event.
Agency: Special Australia
CCOs: Tom Martin & Julian Schreiber
Executive Creative Director: Ryan Fitzgerald
Creative Directors: Adam Ferrie & Peter Cvetkovski
Creative Team: Max McKeon & Flavio Fonseca
Creative Team: Jeff Seeff & Joel Grunstein
General Manager: Lily Waters
Business Director: Priya Addams Williams
Business Manager: Ella Papilion
CSO and Partner: Bec Stambanis
Strategist: Jack Gilbert
Head of Production: Sevda Cemo
Integrated Producer: Glen McLeod
Digital Director: James Simmons
Digital Producer: Shivangi Prabhavalkar
Designers: Bella Plush & Maggie Webster
Netflix AU/NZ
Tony Broderick, Director of Marketing
Lisa Kappel, Brand & Title Marketing Manager
Melanie Mahony, Head of Editorial & Publishing
Fyn Foo, Marketing Creative Producer
Nathan Burman, PR Director
Production Company – Amplify Events
Director: Dave Mansfield
Art Director: Helen O’Loan
Senior Producer: Melissa Ogier
Assistant Producer: Lindsay Russell
Senior Producer: Chloe Brant
Media Agency: Wavemaker
PR Agency: Pulse
Social Agency: Snack Drawer
18 Comments
Some special work is amazing and some just seems to lack any insight or intelligence.
A pub for a streaming company feels about as useful as a negative comment on an industry blog
nice, but should have happened over winter
There are many pub ideas. Quite a few have won awards in the last couple of years. This is just another pub idea.
are detached from reality…. Sport is social, streaming a show isn’t. It’s like talking in a movie bzzzzt stick to ads
This budget should’ve gone towards keeping the platform ad-free.
Can wavewaker and special stop doing these lame stunts for Netflix, that are like a poor man’s SkyTV ambient stunt from NZ from over 15 years ago? Nobody cares.
Can’t tell if it’s the creatives or the clients, but I tend to agree with a comment above. Specials work differs from amazing to amazingly ordinary. Just need to showcase the good stuff and maybe not this sort of stuff
This is fun, love the over analysis in the comments
I really don’t want to drink with anyone who would go to this pub. Thanks to the one drink maximum no-one has to.
Looks pretty fun to me. Gen Z, tiktokers and even some Millenials given its proximity to Melb Uni will find it quirky, not every ad needs some groundbreaking insight or to change the world. Above need to relax yo, ya overthinking it. I’m sure netflix have some $$ to throw on some fun stuff. I don’t work at special but would’ve liked being on this job to tell my friends and my Mum if I was.
This will not trouble me
this is what happens when a creative agency tries to do experiential work.
Your all negative & snobby … Uni students???
Super fun & engaging, taking solo-ness of tv & making it shared.
You’re judging an event like it’s a TV ad. The complainers on this site have such a conservative and narrow view on what creativity is.
A very sad and depressing experience.
This goes against everything Netflix and streaming apps stand for. Super shit.
What next? Porn Hub pub night?
An alligator with sunglasses? Now I’ve seen everything!