Nestlé appoints Saatchi & Saatchi Sydney and launches new campaign for Nescafé Blend 43
Nestlé Australia has appointed Saatchi & Saatchi Sydney as its lead creative agency across its beverages and foods portfolio.
This remit will see Saatchi & Saatchi oversee all strategic and creative duties across this portfolio on a number of brands, including Nescafé Blend 43, Nescafé Gold and Maggi.
As part of the move, Saatchi & Saatchi has produced a new campaign, ‘Raise A Cuppa’, for Nescafé Blend 43, a large-scale brand campaign celebrating how far neighbours will go for each other.
The TV campaign is supported by extensive PR, radio, social and experiential activities.
Says Anthony Gregorio, CEO, Saatchi & Saatchi: “We are delighted to be working with Nestlé. And it’s a privilege to launch new work for Nescafé Blend 43, an iconic brand amongst everyday Aussies.”
Says Martin Brown, director, Nestlé Australia: “This upcoming campaign on such an important Australian brand such as Nescafé Blend 43 is testament to the thinking of the team at Saatchi. We look forward to building this relationship over the coming years.”
Client: Nestlé Australia
Director – eBusiness, Strategy & Marketing: Martin Brown
Marketing Director: Sherif Hani
Marketing Manager: Rebecca Dobbins
Creative Agency: Saatchi & Saatchi Australia
Production Company: FINCH
Director: Benji Weinstein
Editor: David Whittaker/ARC
8 Comments
That’s just about their last client out of the building no?
So he had to walk down the street to get instant coffee?
Although I’m surprised I didn’t see an asexual refugee orphan koala bear.
Nestle moved the global account to Publicis some years ago. So would have come down to Leos and Saatchis right?
Nescafe will start identifying as tea soon.
This is called “moving a globally aligned client out of an agency that is nearly gone to another agency in the same group”. It’s a little rich PR-ing it as a win, but if you feel you have to then this is what you do…
Selling Nescafé instant coffee must be as easy as selling leaches these days.
Has the world really come to this??