Nescafé helps modern Aussie women work ‘5 to 9’ in new music video via Publicis Mojo, Sydney

In the latest campaign from Nescafé, Australian women have been given their very own modern day anthem. The campaign by Publicis Mojo Sydney has taken the iconic ‘9 to 5’ song and re-recorded it to reflect the real working day of today’s modern woman – 5am to 9pm.

WATCH THE MUSIC VIDEO

The campaign for the Nescafé variant Café Menu launched with a full-length music video which shows that despite a woman’s chaotic and sometimes ridiculous day, a relax and recharge with a Nescafé Café Menu can help give her the lift she needs to get through it.

Says Rebecca Dobbins, Nescafé head of marketing beverages: “Our research clearly highlights what we have always suspected – that modern Australian women today are working harder and longer than ever before. We are delighted to celebrate the real working day of a woman and we hope, whether they’re at home or in the office, women everywhere will watch the music video and feel inspired to relax and recharge over a cup of Nescafé Café Menu.

Says Grant Rutherford, Publicis Mojo national executive creative director: “Lots of brands talk at women about their busy lives but we wanted an idea that tapped into a real cultural phenomena and celebrate what women are already doing. We know that things aren’t necessarily going to change but encouraging women to take a daily break can make all the difference.”

The campaign is supported by key bloggers like Mamamia’s Em Rusciano and Jo Abi sharing their own 5 to 9 stories and the benefits of a coffee break.

Nescafé Café Menu is calling all 5 to 9’ers out there to join the Facebook community to inspire all women to take a well-deserved break.

Nescafé Café Menu is a Nescafé range of products offering café-style coffee at home. This campaign is the result of a combined effort between Publicis Mojo, Zenith Optimedia, Digitas LBi and Zing. The music video directed by Jungleboys’ Scott Pickett.