Neil Heymann: The Evolving Art of Persuasion ~ How to build teams and sell work in an ever-changing creative industry

At last month’s AWARD ‘This Way Up’ three-day festival in Sydney keynote speaker, Accenture Song’s Global Chief Creative Officer Neil Heymann, discussed, amongst other things, the five annoying questions that lead to creating work that resonates. Watch the full speech.

“Advertising has always been about persuasion, but today’s audiences and the media landscape they inhabit can make persuading them feel impossible”, says Aussie expat Heymann.

“And using work examples to illustrate, we’ll look at new ways to approach the people we’re attempting to persuade”.