NEDD’S MILK LAUNCHES HOMELESSNESS FUNDRAISING INITIATIVE VIA BURSTY ENCOURAGING MILK MATES AND OTHER COMPANIES TO JUMP ON BOARD

Nedd’s Milk is calling on chocolate milk companies and other organisations to follow its lead and donate a percentage of sales to homelessness in the month of October. The campaign, via Bursty, is being led by Nedd Brockmann with the support of actor David Field, as well as We Mean Well podcast hosts Luisa Dal Din and Jack Archdale.

 

Called The MOOOVEMENT, the initiative will run for the month of October alongside Nedd Brockmann’s next big challenge which follows his 2022 run across Australia that captured the attention of the country and raised over $2 Million.

Nedd has set himself a fundraising target of $10 Million for Homelessness charity We are Mobilise and THE MOOOVEMENT is asking all milk owners and other organisations (that’s what the three O’s stand for) to follow the lead of Nedd’s Milk and donate a percentage of their sales, or an amount per product to help the 125,000 Aussies experiencing homelessness every night in Australia.

Nedd’s Milk, created by athlete Nedd Brockmann and creative company Bursty, was launched just under a year ago and is now stocked in over 2800 outlets across the country including Woolworths, Coles, 7-Eleven, Ampol, Independent Supermarkets and multiple cafes and independent shops. Every bottle of Nedd’s Milk sold gives back to We are Mobilise, and so far Nedd’s Milk has donated over $100,000 to help end homelessness in Australia.

Says Brockmann: “I love my choccy milk, I love all the choccy milk companies and of course all choccy milk drinkers. Let’s come together in October and try and make a real difference, as well as drink a heap of choccy milk. So, to the owners of Dare, Oak, Rokeby, BigM, Up&Go, Ice Break, The Man Shake and Dairy Farmers, and many more, let’s do something epic and unite for Aussies that need our help. And while we are at it, let’s open it up to all organisations to join and let’s genuinely create a movement, or MOOOVEMENT.”

Says Bursty co-founder and creative director James Ward: “When creating the launch piece there was only one person we wanted to join Nedd. When you think Choccy Milk ads, you think David and when we asked him to be involved he jumped at the opportunity. Nedd shared the idea with his mates Lu and Jarch and they also offered their help, and then Budgy Smuggler continued their position as Nedd’s first supporter and have signed up as our first ‘other organisation’.”

Milk Owners and Other Organisations can sign up at THEMOOOVEMENT.COM.AU – all they have to do is pledge a donation or percentage of sales per product sold in October. All brands involved will be promoted on Nedd’s Milks channels (yep, including competing Choccy Milk brands) and throughout Nedd’s next fundraising run – Nedd’s Uncomfortable Challenge.

Says We are Mobilise Founder Noah Yang about the campaign: “Nedd and the team at Bursty keep raising the bar on ideas to help our homeless and this is just another example. Nedd’s epic run across Australia has already had such a tangible impact on so many lives, and his continued support of us with ideas like THE MOOOVEMENT and Nedd’s Uncomfortable Challenge is incredible. We urge all the Choccy Milk Owners and other organisations to sign up and help us change the face of homelessness in Australia.”

Creative Company: Bursty
Creative Directors: Luke Williams / James Ward / Adrian Goold
Script: Luke Williams / James Ward
Camera and Editing: Jack Clark and Jess Elder
Design: Lincoln Cottee
Photography: Ben Gibson and Chris Cooney
Account Lead: Lauren Ellis