NBA legend Scottie Pippen plays ‘fill-in’ for local basketball team in new Sportsbet campaign
Sportsbet has launched a new campaign featuring Chicago Bulls NBA legend Scottie Pippen.
Thursday night in Parkville is a long way from the lofty heights of winning NBA championships, but that didn’t stop Pippen from putting his hand up when Sportsbet’s social basketball team were short a player last week.
More used to drawing up plays with Phil Jackson and Michael Jordan, the six-time NBA champion took time out of his whirlwind recent visit to Australia to jump back on court to feature in the latest online content for Sportsbet.
Pippen was a fan favourite at the launch of the NBL season, as well as the AFL and NRL Grand Finals, but still made time to be ‘mic’d up’ in a local game alongside a limelight-stealing teammate.
Says Rambo Goraya, executive creative director, Sportsbet: “Scottie was an absolute superstar on court and in front of the camera. Not only was he showing off his skills, he had a great laugh at the idea and really lent in with all the players on court.”
Client/Creative: Sportsbet
Director: Harley Hamer
DOP: Tom Linford
Executive Creative Director: Rambo Goraya
Creatives: Chris Chard, Jamie McGloin
Head of Production: Dan Atkins
Producer: Senie Priti
Head of Partnerships: Adam Pattison
Partnerships Manager: Tom Connolly
Editor: Emily Robb @ Manimal
Online: Manimal
Sound: Final Sound
7 Comments
Jesus that was painful to watch.
Scottie really threw himself into this role…
That is so tone deaf in too many ways…
Whst did i just watch?
How bad can betting advertising get?
What has happened at SB?
Maybe they need to hire a proper agency or new creative leadership?
They should have binned this.
I see what they’re trying to do. But I don’t understand what they’re trying to do.
When you get Scotty Pippin for your ad and spend 95% of it filming someone else…